Work Overview:

Advan specializes in creating custom furniture designed to meet client requirements, while alsoproviding a diverse selection of high-quality, ready-made furniture featuring the latest styles.

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Client Goals:

- Establishing a position in the Saudi market

- Transitioning from a B2B business model to direct consumer engagement (B2C)

- Implementing digital transformation to save time and money while streamlining operations.

- Increasing sales and market share in the Saudi market.

- Enhancing the digital presence to reach a larger customer base and create greater growthopportunities.

- Developing a marketing strategy

Our Accomplishments
(Methods for Achieving Goals):

• Shifting to a retail model to connect with a larger and more diverse customer base.
• Conducting market research that includes pricing, location, competition, and target audience.
• Formulating a marketing strategy for the sector while implementing a rapid growth approach called"Growth Hacking”.
• Performing a gap analysis that helped the creation of a new market for custom furniture.
• Developing a custom website and launching an e-commerce platform to facilitate the orderingprocess.

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