Work Overview:

Hines is a café and store focused on offering a variety of cold and hot beverages, baked goods, anddesserts. It currently has two branches in Riyadh and has recently launched the "Hines Gatherings Box,"offering a variety of desserts.

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Client Goals:

- Establishing a distinctive brand identity

- Positioning in the Saudi market.

- Conducting market research covering pricing, location, competition, and target audience

- Increasing market share.

-  Enhancing digital presence to reach a larger customer base and unlock greater growth opportunities.

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Our Accomplishments
(Methods for Achieving Goals)

• Developing a marketing strategy for the sector.
• Implementing a specialized strategy called "STP" in our workflow to meet project objectives.
• Conducting a gap analysis to identify our establishment's positioning.
• Launching an e-commerce platform to streamline the ordering process.
• Creating social media accounts to enhance our digital presence.

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